What Services are Included in SEO Consulting?March 31, 2021
SEO is becoming an increasingly important area for businesses looking to grow. With so many people using the Internet and search engines these days, ranking high on relevant search engine result pages is vital for a company to grow. If you don’t rank for the necessary result pages, you won’t get a lot of web traffic and won’t be able to grow your digital presence. Due to its importance, many companies turn to outside sources for SEO consulting. However, what exactly does SEO consulting entail, and how can it help your business? Let’s take a look.
One of the first things you should expect from an SEO company is a comprehensive analysis of your company’s current SEO. The analysis should point out what your company is ranking well for and what it is struggling with. Does your website need to be improved, or do you need to create more compelling content? These are areas that should be highlighted in the analysis. This report provides a road map for the months ahead, showing you exactly what you need to work towards to improve your website’s SEO.
All SEO consultants should conduct keyword research for their clients. Keyword research is a vital part of SEO, as it shows what keywords customers are searching for. Understanding things such as keyword volume and difficulty to rank is vital in SEO. You could boost your rankings on certain result pages, but if no one searches for those keywords, you won’t see increased traffic. Thorough keyword research is required so that your company knows what search engine result pages it needs to improve its ranking for.
Another service that an SEO consultant should complete for your company is a competitor analysis and comparison. If you are in a competitive industry, then they’re likely a variety of competitors that you’ll need to outrank. Understanding how these competitors approach SEO and search engine rankings is key to outranking them. For example, you may be able to find potential backlink opportunities by researching your competitors, using the same websites they use to improve your domain authority. Additionally, a comprehensive competitor analysis allows you to see what areas your competitors are weak in, allowing you to work towards outshining them in that capacity. When you do this, in time, you’ll be able to outrank them on several search engine results pages.
Comprehensive SEO Plan
Finally, an SEO consulting company should develop a comprehensive SEO plan to improve your company’s search engine rankings. The plan may include fixes to your website to improve user experience and allow for easy crawling for search engines. Additionally, a plan may revolve around consistent content updates that target relevant keywords, boosting your ranking for that particular keyword’s result page. Completing the research and analysis is a great way to point you in the right direction, but after that, an SEO company should be able to create a plan that puts all that information to great use.