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Types of influencer management strategies for your next partnership

by Rahul

Influencer management is the process of using influencers to enhance the reach of your company, brand, or organization. Simply put, these power players are thought leaders on their topic and have a large social media audience that they can leverage for marketing and business purposes. The following are some of the types of top influencer management that you need, they include;


  1. Influencer Webinars

This marketing technique focuses on enticing influencers to hold webinars and promoting them through social media. During the webinar, you can have your representatives on hand to speak about your product or service.

  1. Influencer Outreach Campaigns

This involves identifying a relevant influencer and reaching out to him/her to collaborate on a campaign. The influencer can share your content and you can reward them with products or services in return.

  1. Get Your Message Out There

This involves targeting an influencer for a collaboration, whereby you get your message out there through the use of his/her followers. An added advantage is that the influencer’s followers trust what he/she says, thus giving you credibility.

  1. Offer Promotions

This involves offering the influencer a product or service, so as to increase his/her loyalty toward you. An added advantage is that this offers your potential customers a chance to receive something without having to pay something in return.

  1. Influencer Lists

Social media platforms such as Instagram and Twitter have their lists of top influential people in various niches. This is an easy way to identify potential influencers who can help you increase your business reach.

  1. Influencer Campaigns

Instead of just collaborating with a single influencer, it’s better to create a campaign that involves several influencers, as this increases the product or service’s visibility. An added advantage is that some of the new influencers may become loyal customers.

  1. Influencer Marketing

This involves partnering with influential people who are happy to market your brand in exchange for some form of compensation. The compensation may include money, products, or services.


  1. Market Research Campaigns

This helps you obtain useful data that can be used to enhance your marketing strategy and make better-informed business decisions. You can find the desired data through research campaigns that use influencers as the medium of reaching out to your target market.

  1. Launch A New Product

This method is used by many businesses to increase the visibility of their products and services. This is achieved through working with the right influencers to get the message out there.

  1. Social Trending Influencer Outreach Campaigns

This is a type of campaign that involves posting trending stories on social media while tagging your influencer and receiving backlinks in return. The links help improve your SEO and website traffic.

  1. Influencer Word Of Mouth Marketing Strategy

This involves working with an influencer to get his opinion and respond to questions from his followers. This works best on sites where the influencer has a large following, such as Instagram.

  1. Influencer Marketing Virtual Assistants

This strategy involves using virtual assistants who can help you market your company or brand on social media, It includes creating posts and posting them on social media accounts for you. An added advantage is that these VRAs are able to gain the trust of your potential customers.

  1. Influencer Brand Ambassador Programmes

This involves offering clients the opportunity to become brand ambassadors by featuring the product or service in their posts or videos on sites such as Facebook and Instagram, while also receiving freebies in return.

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