A website for your brand or business is a must in today’s competitive environment. However, you must have a well SEO-optimized website that ranks among the top search results, much like the most popular websites. A good website with an SEO-friendly design is the key to attracting more visitors, increasing conversions, and generating leads and revenues. Your company must perform search engine optimization (SEO) to appear prominently within organic search results. Hiring a professional SEO company in Tauranga to optimize your website for search engines is crucial.
The ideal thing to do is to look for an “SEO expert near me”, review the work of different SEO agencies, and choose the best. Also, don’t forget to check their reviews and testimonials as well. It will help you make an informed decision.
Here, we’ll delve deeper into SEO web design and how to optimize a website to improve its rankings.
What Is SEO Web Design?
The foundation of an SEO-friendly website is SEO best practices, such as fast page load times, high mobile-friendliness, and informative URLs.
SEO web design aids in the recognition of the websites by search engines, allowing them to appear in the top search results.
Why Is Web Design Important for SEO?
Even if you want to redesign your website or move it from one domain to another, having your website designed according to SEO best practices will save you time and effort.
A poorly designed website will almost certainly have a negative influence on its SEO and will cost you money, time, and effort without delivering any results. The ideal solution is to construct a plan that incorporates SEO best practices into web design and treats it as the foundation for creating an SEO-optimized website.
Which Aspects Need to Be Optimized?
There are some particular features that are strongly reliant on SEO web design. It is critical to optimize these features to create an SEO-friendly website.
To begin, several basic web design features must be kept in mind for improved SEO performance. Among them are:
With mobile users responsible for most of the website traffic, mobile-friendliness is now a critical component in ranking high in Google search results. Therefore, your website must also be responsive. On all browsers and mobile platforms, users and visitors must be able to view your website easily.
Along with the non-textual features, it’s critical to pay attention to the text on your website, particularly the font size and style.
It is always more relaxing and less stressful to read a website with appropriately spaced-out words. To get top results, your website’s design must provide sufficient space for content and related details.
The most extensively used computer languages for website design are CSS and HTML. And these can be put to good use when building SEO-friendly websites. You can also use Flash to create a visually appealing site, but this might negatively impact your SEO rankings.
The general architecture of your website is critical in providing an exceptional user experience, which in turn influences its SEO results. The most important architectural elements to remember are:
A highly navigable website is not only pleasant to view, but also provides value to visitors seeking information. It lowers bounce rates, prevents users from becoming confused and quitting your site, and improves SEO rankings in the long run.
- Structure of the URL:
The search engine can better comprehend your website pages if the URL is well-structured. As a result, it’s critical to create each page URL appropriately and relevantly descriptive, with only hyphens separating words and phrases.
- Image Files:
The use of images is critical for increasing a site’s appeal and attracting more visitors. However, you need to consider the following elements when optimizing images:
- File Dimensions:
Large picture files take longer to download and display, resulting in longer page loading times. A website that takes too long to load and display its content may drive users away and increase bounce rates. You should choose image files that are smaller and lighter and can be uploaded rapidly.
Image files with relevant and descriptive names, like those with informative age URLs, help the search engine better analyse and interpret them.
- Use of alt tags:
Not only are alt tags essential for accessibility, but they also help search engines better understand the content. Furthermore, viewers can hover their mouse cursor over the image to discover what it is about if the image does not download correctly. Therefore, make sure all your image files have optimized alt tags and formatted filenames.
To give a high-quality user experience, web design and SEO work together. When your website continually provides what your visitors exactly want, it becomes the secret pill for your company’s success. However, these things require expertise and experience. Thus, you should only rely on professionals, such as Mapit Marketing Group. When experienced experts are on board, results are bound to be meet your expectations.