An email has become one of the most effective mediums to communicate and connect with potential clients in Singapore and other parts of the world. While email has been around for quite some time, the speed of business today means that the quality of an email can be the difference between closing a deal and losing out on it. Things you need about effective email writing course in Singapore:
1. A good email needs to be short
With the speed of business in today’s world, you may want to include a lot of information in your email. However, if too much is packed into an email, it cannot be read quickly and easily. Once an email is opened, it will be scanned by a lot of people and if the first thing that catches their attention is a long paragraph of text about the product or service you are offering, they will very likely discard the rest of your email without reading it altogether. Instead, start your email with just one concept or idea that you want to get across to the reader. For example, you can begin your email with a question that you want to be answered, or an introduction to the topic you wish to discuss. The reader will already have questions in their mind; they do not need to wonder what the email is about when they are reading it at their own pace.
2. A good email needs a one-liner
An email should not be too long and boring. With so many emails being sent every day and the increasing competition for clients’ attention, no salesperson wants their message to be lost in the noise of everyone else’s emails as well. Instead of using paragraphs and sentences just for length, use double spacing between your sentences for more active reading. Use numbers in your sentences and include action words to make your message more interesting, concise and easy to understand.
3. A good email needs links
Do not send an email without links. Your potential client will not necessarily read every word of your message before deciding if they want to engage with you, or if they even want to do business with you at all. In order for them to do that, they will first need to know more about your product or service (i.e. what it is, how it works and why they should buy it) through the links you include in the email itself. By extracting the main points of your message into links, the reader will be able to click on it, read it and decide if they want to learn more about your product or service.
4. A good email gets to the point
With so many emails being sent nowadays, a lot of people have gotten used to reading long paragraphs that have no relevance to their actual needs. In order to get them backstroked into reading what you have written, make sure that there is information in your email that directly addresses their concerns or problems with something you are offering (i.e. you can mention the problem you are trying to solve and how you can help solve it).
Even though emailing is becoming increasingly common in business, it is important to remember that your emails must be concise and to the point. By knowing how to write effective emails in Singapore you will be able to deliver your message in a way that will get the desired results.
