The importance of customer reviews is often overlooked in the sales industry. It doesn’t matter if you’re offering products or services, the success of your business depends on positive reviews.
Customer reviews on your website will provide your brand with more credibility. When prospective customers see that other consumers are happy with your services or products, they’ll be more inclined to buy from you.
Just as importantly, customer reviews on your website will increase your SEO ranking. This will lead to more website traffic and more sales.
The question is how to get your customers to leave you positive reviews. We’re here to provide answers. Keep reading for a quick guide on how to get customer reviews.
Offer Incentives
First, let’s be honest, nobody likes doing anything for free. If they did, you wouldn’t have to pay for products and services.
Keeping this in mind, it’s important to recognize that you’re asking your customers or clients to do you a service when requesting reviews. As such, it helps if you provide a little incentive. This can include:
- Special discounts on their next purchase
- Access to exclusive online content
- Free products or services
- A chance to win a valuable prize
- Etc.
Yes, some customers and clients will be ecstatic about your amazing products or services and won’t need an incentive to leave you positive reviews. However, for most people, without an incentive, it’s out of sight, out of mind.
Point of Sale Requests
One of the best ways to nudge customers in the right direction is to request a review at the point of sale. This is also the time to mention why they should. In other words, tell them about the incentive you’re offering in person.
If you ship products, leave your card in the package with a request for a review. This little reminder never hurts.
Emails Follow-Ups
In many sales processes, you will acquire your customer’s email address, especially for online shoppers. This email address can be a perfect avenue for requesting positive reviews from previous customers. You can also embed codes they can cash in on, which can grant them access to special discounts.
Mobile and Web Apps
Next, consider working with companies who specialize in getting businesses like yours positive customer reviews. For example, 2 Step Reviews uses mobile and web apps that make it easy for you to request reviews.
It also makes it simple for your customers. And remember, the easier a process is, the more likely people are to complete it.
Website Review Pages
Finally, if you want more positive reviews, you need to have an easy-to-access and easy-to-use place on your website for customers to do it. We recommend an entire page dedicated to customer reviews.
Here prospective customers can read reviews to verify the credibility of your products or services. Just as importantly past customers can come here to quickly and conveniently leave you positive reviews.
Want More Positive Reviews for Your Brand?
Customer reviews are vital for improving your brand awareness, increasing your search engine visibility, and gaining the trust of consumers. If you’re not making an effort to get positive reviews, you need to remedy the situation immediately.
Follow the tips listed above to start obtaining customer reviews. And if you’re looking for more business tips or marketing guidance, look no further. Our blog was created to help entrepreneurs like you become more successful.