Sat. Jun 10th, 2023
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Similar to the stock market or real estate, sports investment is a long term venture that can reap consistent high returns if executed correctly.

Even though online casino slots are based on pure luck, in sports betting you can increase your chances of winning by considering several factors and using some tips. However, even in this case it’s widely known that over 95% of all gamblers fail to make money on sports betting, yet billions of dollars are continually plunged on sports around the world daily.

So, why do most gamblers find it so difficult to make a consistent profit?

The main reason is poor money management. Finding winning picks isn’t actually that difficult and there are many punters who can do so consistently, but very few manage their money.

Betting $15 on one game and $100 on another leads to volatility and ultimately losing most, if not all of your money. Doubling down after each losing bet isn’t exactly a sustainable system either, because if you understand probability you will soon realize that the previous bet has no impact on the future result and this strategy is the quickest way to lose a lot of money in a hurry! Money Management is without a doubt the least understood aspect of successful sports betting, yet the most important.

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One the other hand, how many gamblers bet on events or sports that they know very little about? How many gamblers bet on unpredictable sports where the only winners will ever be the bookmakers? How many gamblers try to recoup past losses on one ‘hot tip’, because a friend of a friend gave them a ‘sure thing’. Sounds like most of us unfortunately, however there is the 5% of pro gamblers who view betting as an investment and practice it in football betting sites.

So what is your first step?


You must establish a fund strictly used for your sports betting, otherwise known as your ‘bankroll’. It’s advisable to only use money that you can afford to lose.

Whilst many firmly believe sports investment can supplement, if not replace your income in time, never under any circumstances use your rent money, mortgage repayments or the kid’s trust fund as your bankroll. Be patient and only start with what you can afford, but you will soon see your money grow if executed correctly.

Now that you have established your bankroll, you need to have a system of how much to bet on each event. As a rule, never bet anymore than 2.5% – 5% of your entire bankroll. The reason for this is like with any investment, you will have bad runs so betting conservatively will mitigate even the worst of streaks and help keep your bankroll intact. For the conservative investor, it’s advisable to start at 2.5% of your bankroll, whilst the riskier investor can bet up to 5% of their bankroll on any one event.


If you start with a $1,000 bankroll, bet no more than $50 on the one event. For example in the EPL, you bet $50 that Manchester United will beat Tottenham with odds of 1.90. If United win, the $45 in winnings gets added to your bankroll which now increases to $1,045. The next bet is once again 5% of your bankroll, but notice you have slightly increased your bet whilst only risking 5%. i.e. New amount to bet is 5% of $1,045 = $52.25.

On the other hand, if you lose your United bet your new bankroll is $950 ($1,000 – $50) and your next bet will be $47.50 (i.e. 5% x $950). Once again we stick with betting no more than 5%, because if you do experience long periods where the losses outnumber the wins (and it will happen at some stage), by keeping bets to 5% you minimize those loses whilst protecting your bankroll ensuring you make it near impossible to ever get wiped out.

Now that we have established a bankroll then what?

Winning Percentage of Bets/Units

This step is the fun part and whilst it may sound logical, it is often misunderstood, hitting a winning percentage of above 52.36%.

Would you believe that you can make an incredible profit from hitting just 56% of your bets? From the example below, you will see that the average bet has odds of $1.90 and if you place 1000 bets over the course of the year and hit 56%, your profit is an outstanding $6,960!! That is a return on equity of 348% per annum, far better than any property returns and most stocks.

Even with a winning percentage of 54%, you will still profit a staggering $3,140 for the year.

So imagine what happens when you actually have a bigger bankroll and increase the size of your bets accordingly (i.e. 5% rule), the returns grow at a phenomenal rate and this is the secret to a successful sports investor. In fact, at odds of $1.90 (your typical handicap or even money line bets) the breakeven percentage is 52.36%.

The pro gamblers, or sports investors, understand this and realize they only need to hit a moderate winning percentage to make an incredible profit, but must do so with a diligent money management system and finding good reliable tips.

With the property or stock market there will always be peaks and troughs, but overall you can expect a consistent return on your investment. The same holds true for Football betting, in that over the long haul most professional tipsters or advisors make money, but unfortunately there will be losing days and in some occasions losing weeks over the course of a season.


As you can see all you require is a good money management system and a good tipster to make money from sports betting. Sports Investment is the term coined by the small minority who actually make good returns from betting, whilst the other 95% of gamblers will continue to lose millions of dollars daily. These gamblers will never take the time to learn and understand the ins and outs of sports investing and will continue ‘gambling’ for the rest of their lives, like they do in case of online games such as casino roulette, etc… and no one ever makes consistent returns from gambling except the government (via taxes), football betting sites and casinos!

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