Anyone launching a new eCommerce website or updating their existing site needs to pay careful attention to the design and functionality of their site. Here are some basic considerations that should be kept in mind when designing an eCommerce website.
Research the Competition
When designing your eCommerce website, it’s essential to look at what your competitors are doing. This should give you an idea of what works well and what doesn’t. Make sure to check out both their design and their content. See what they’re doing right and see what you can improve upon. Build a Strong Brand. If you want to attract eCommerce shoppers, your brand has to be strong. People need to be able to trust that they’re buying from a brand that cares about them and their needs. Make sure your product descriptions is detailed and accurate, with plenty of helpful information. Great customer service can’t hurt either!
Keep in Mind All Types of Buyers. Some people shop online because they already have a specific item in mind, whereas others might be open to ideas or suggestions. Make sure your website is designed to appeal to both types of shoppers. It will most likely take the form of having different sections for specific items on your homepage and different general browsing areas.
Develop a Theme Page
Designing a web page for an eCommerce site is more than just putting up a few pictures and some text. Better to think about the overall theme of your site and how you want customers to interact with it. One way to do this is to develop a theme page.
A theme page is a central location on your site where you can showcase your company’s personality and style. Think about what kind of image you want to project and what kind of feeling you want customers to have when they visit your site.
Your theme page should be visually appealing and include elements that tie in with the rest of your site. For example, if your website sells jewelry, you might want to include a picture of models wearing your products. Or, if you sell services, you might want to include testimonials from satisfied customers.
No matter what you include on your theme page, make sure it reflects the overall tone of your site. This will help create a cohesive look and feel that will make visitors want to come back again and again.
Ensure A Google Mobile Friendly Design
As the world increasingly moves towards mobile devices for day-to-day activities, it’s more important than ever for businesses to have a mobile-friendly website. This is especially true for businesses in the eCommerce space, as mobile shopping is only going to continue to grow.
Google has made it clear that they prefer websites that are designed for mobile devices and will actually rank those websites higher in their search results. So if you want to ensure that as many people are seeing your eCommerce website as possible, it’s important to design it with a mobile-first approach.
There are a few key things to keep in mind when designing your eCommerce website for mobile devices:
- Use a responsive design: This means that your website will adjust itself to fit whatever screen size it’s being viewed on. This is important because people use all different kinds of devices, from small phones to large tablets, and you want your website to look good on all of them.
- Keep your layout simple: A complex layout can be confusing and hard to navigate on a small screen. Stick to a simpler layout that’s easy to understand and use.
- Use large, easy-to-click buttons: People use their fingers to touch their phone screens, so make the buttons your users click on large and something they can easily click on.
Faster loading times will give you a major advantage– not only do customers turn away from slow sites, but Google has already stated that much of the ranking success in mobile search is determined by how fast your site loads. Make sure your website is core web vital optimized.
With some basic steps outlined below, you should be able to achieve excellent performance on mobile devices:
- Choose a faster server platform for ERP Websites
- Use CDN Acceleration for images
- Cache Static Content
- Trim Unused Code
Assist Customers with Cart Abandonment
Nobody likes seeing their shopping cart abandoned. It’s like getting to the register at the grocery store and then realising you forgot your wallet at home. But it happens, and it happens a lot. The average cart abandonment rate is around 70%. So, what can you do to help your customers?
Here are a few ideas:
Offer guest checkout: A lot of people abandon their carts because they don’t want to create an account. If you offer guest checkout, they can complete their purchase without having to sign up for anything.
Make it easy to find the cart: If your shopping cart is hard to find, people may give up and abandon it altogether. Put it in a prominent place on your website so people can easily find it.
Allow customers to save their carts: If someone has to leave your website for some reason, allow them to save their cart so they can come back later and pick up where they left off.
Send abandoned cart emails: This is a great way to remind people about their abandoned items and give them a chance to complete their purchases. Just be sure not to send too many emails, or you’ll risk annoying your customers.
How to Use Social Media to Promote Ecommerce Websites
As an eCommerce website owner, you’re always looking for new ways to promote your site and reach more potential customers. One great way to do this is through social media.
There are a lot of social media platforms out there, and it can be challenging to know which ones to focus on. Here are some tips for using social media to promote your eCommerce website:
- Identify Your Target Audience
Before promoting your eCommerce website on social media, you need to identify your target audience. Who are you trying to reach with your products or services? Once you know your target audience, you can start targeting them with your social media posts.
- Use Relevant Hashtags
Once you know your target audience, use relevant hashtags in your social media posts. Hashtags help people find the content they’re interested in, so use them wisely!
- Share Great Content
If you want people to share your content, you need to make sure it’s high-quality stuff! Post interesting blog articles, product photos, infographics, and anything else to capture people’s attention.
You should now have a good understanding of how to design web pages for eCommerce websites. Remember, the key is to keep it simple and easy to navigate. Use images and videos wisely, and make sure your call-to-actions are clear. If you do all of this, you’ll be well on your way to designing web pages that convert!