In this article, I’ll teach you about what SEO is, how it works and why it is so important to your business. This is where SEO (search engine optimization) can be very helpful to you.
Let’s say you’re trying to start a business. Maybe, this business is providing a service that you can easily perform or may not have in your community.
Most businesses these days have a website. And, with the countless amount of easy-to-use software out there, it wouldn’t be hard to create one.
But, in creating this website, a new question comes up. How does a person with no reputation and a new website get customers to their page?
What is SEO?
First, SEO stands for search engine optimization. This is the process of maximizing the amount of people visiting your website by making sure it’s high in the search engine’s results.
Basically, people will see your website in the first few suggestions when searching a question related to your service.
How SEO Works?
The way that Search engine optimization works is very intuitive. Search engines have bots that crawl, or travel to your page and collect information about your site. This information is then put into an index.
Then, algorithms analyze these pages in the index while calculating different ranking criteria to determine the order in which the pages will show up.
To put it plainly, your websites will be analyzed and ranked based upon how well it can answer a particular question.
There are a few factors that are analyzed in seo ranking. Some of which are:
- A secure and accessible website
- Page speed
- Mobile Friendliness
- Domain Name, Age and Authority
- Optimized Content
- Technical Search engine optimization
- User Experience
- Social Signals
- Real Business Information
These are a few of many things that help solidify your website. Basically, making sure your website is easy to find, navigate, loads well, and can help the typical search engine user.
Why Improving SEO Is Important?
The main reason that improving your Search engine optimization rank is important is because you want customers.
You need people to click on your website and interact with it. If you have a weak seo ranking, it will be relatively harder for you to get the traffic you need.
You could buy an ad, but that still doesn’t mean that your website will get any attention from potential customers. There are countless testimonials of people who waste money on these ads, and barely get any clicks.
The statistics behind it is that 93% of most internet interactions start with a search engine. This means that the majority of people are searching up questions on the internet everyday.
But, even with all those people searching, the top result has a 33% higher chance of getting clicked. Meanwhile, 75% of people don’t even look at the second result. That means that, without a good seo ranking, you’re missing out on a third of potential traffic.
In the end, the Search engine optimization ranking is a very important step needed to help with an online business.