Search Engine Optimization

Search Engine Optimization

May 17, 2019 0 By Shweta Pandey

In today’s time, ranking in top Google search is not easy as there is more completion and people are getting smatter they use various techniques to rank higher. SEO is one of the most essential ways to rank higher by make you content optimized according to search algorithms.

What is SEO?

SEO stands for “search engine optimization”. It is the art of ranking high on a search engine in the unpaid section to gain organic. It increases website traffic by increasing the visibility of a website or a web page.

Will learning SEO will help me in the future?

As algorithm always change it means there is no guarantee that it will help in future it.  Right now SEO plays a key role in ranking your content. There is no drawback of leaning search engine optimization as it makes your content more representable and clean.

Benefits of SEO:

  • SEO pulls-in organic traffic
  • SEO increases sales and leads
  • SEO does not involve any paid advertising
  • SEO is a long-term strategy
  • SEO makes your customers more informed
  • SEO increases your brand awareness and equity
  • SEO improves your overall marketing ROI
  • SEO will increase your social media followers

How SEO is done?

SEO can be done by various methods according to company need and required traffic. A good SEO is done following Google algorithm which affects the ranking of your content as algorithms changes you have to adapt according to it.

These are some methods for SEO to get the best results for your content:

By Manual method

This method is more practical for specific website/webpage which provides those service which is rare or very less competition. It is a classic and effective way for search engine optimization. It required a lot of time to observe what will benefit you or not. It required you to conduct feedback and analyze what customers want by their review and ratings.

By using tools:

Tools provide a set of instruction and criteria by which SEO can be done. It required less effort and give a good result and a good thing about it is that the developer always adapts the trend and give optimum data for SEO.

Various tools are available in the market according to your need, for a beginner you can download free tools, For competition level, you will require premium tools for SEO for better ranking.

A lot of tools and services are provided by trustable companies who have prooved results. You can take help for SEO tools and services from this digital marketing company.

These are some of the best SEO tools:

1.Majestic SEO


Majestic SEO is arguably one of the best SEO tools. There is no better SEO tool as this. It gives you the best strategy for building SEO by Information provided via a search include:

  • External backlinks
  • Backlink history
  • Referring domains
  • Referring IPs
  • Backlink breakdown
  • Anchor text

Majestic SEO breaks down high-level information into understandable information which is easy to process for even a beginner.

2. BuzzStream

BuzzStream is Link Building software fast and efficient. It will speed up your research, automatically gather key information and keep track of contacts.  You can use this tool to send personalized messages which is a big part of link-building that generate results.

BuzzStream is used by from individuals companies to large companies, and almost in every field. For long term planning, this tool provides the best opportunities for a website owner. The more link you build more the traffic increase and make your website/webpage grow more.

3. Raven SEO Tools

Raven SEO Tools are a combination of various tools which deal with many optimization methods. Internet Marketing is best for content due to its Link Manager feature. The Link Manager feature does all kind of work for you such as- providing data on any URL, keyword, or domain, etc. and for high-quality websites through an effective, it is the best tool in the market.

It holds the best optimization for both link building and content creation for best search results. And they also support 24*7 assistant

4. Ahrefs: SEO tool

Ahrefs is only second to Google in term of website crawlers. It is the best tools around even SEO specialist use this tool, it highlights every section of the website which needs improvement to ensure the best ranking. You can find most linked to your contents with this tool. Its only lack in the field of the database of backlinks.

It contains more than 300 million keywords in its directory so, it gives the best possible coverage around the world. It also tracks your rank in the search section.


5. Google Search Console

As we are talking about SEO tools we cannot complete our list without mentioning Google’s own Search Console. You can check Your Rankings, can control and monitor how Google sees your website, along with analyzing which queries are driving traffic from Google

In addition, it can also help to find errors on your website. As Google’s own app it shows almost exact stat of your website/webpage. It’s a must to use if you own and run a website.

Read about 5 must-have Instagram marketing tools.

As SEO is one of the best ways to rank higher there are some disadvantages also in SEO:

  • It required a lot of time for SEO to show results. It could take an hour, days or even weeks to show results. it is not optimum for the event which required a quick response/outcome.
  • For the competition, it requires a lot of money as a free SEO tool is good for beginner level but to rank higher you will require premium SEO tools.
  • There’s no guarantee that it will work for sure as it might benefit you or maybe not.
  • Ranking in highly dependent on the search algorithm nobody knows how it works and it always changes time to time.
  • You can be penalized as most of the tool optimize SEO follow black hat rule so, with Google update, it can ruin your effort overnight.
  • It requires a long time to produce noticeable results from your SEO thus required log time to get ROI (Return of Investment)

Also, know about the best money making apps to make passive income 

Thanks for reading!!

I hope the article helps. Let us know about your experience in the comment section.

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