Using real estate video marketing to effective and sell more properties in 2021April 21, 2021
It might be a true saying that a picture says a thousand words but in the real estate market, it’s videos that say it all. Real estate is one thing that almost everyone is obsessed with. People adore buying and selling houses. And if you are one of them, who deals in real estate, you can use this people’s fascination to your advantage in marketing your services. For realtors, it is a huge opportunity to advertise their real estate listings prominently using videos shot by drone pilots Melbourne.
Video marketing of Real Estate
Real estate video marketing is a marketing strategy used by realtors, agents, and property owners by using videos to promote their business or property. Beautifully shot and made videos help in boosting the visibility of the listing and helps buyers to identify the right properties for them.
According to a home buyers survey, more than 68% of buyers said videos and virtual tours are the most useful mean in searching for a property of their choice from the comfort of their home. Deciding to invest in video marketing and get drones to hire Melbourne to shoot a property is a smart decision to beat the competition and sell more properties in 2021.
Once you have done everything right in hiring drone pilots Melbourne and get your property shoot done, now is the time to formulate a marketing strategy and sell. So, how you do it?
Ensure that your videos are perfect
This simply means using a drone to hire Melbourne to shoot outstanding videos, get it edited nicely, and supporting it with a great soundtrack. Dress up the video in the most attractive and presentable way to draw the attention of potential buyers.
Promote the videos extensively
You cannot expect people to search for you and see your videos. You will have to take due measures in promoting them extensively everywhere and especially on different social media platforms like Facebook, Instagram, Twitter, Whatsapp, emails, and more.
Ensure the videos are so catching that viewers get hooked to them from the start
It is common practice with online viewers that they turn off a video after almost 5 seconds. So, you need to understand that you only have 5 seconds to grab the attention of views ad entice them to view your whole video.
With your video, provide a call to action.
The video will fetch no results if viewers do not know what to do next. Make sure that your videos end with detailed information for viewers to get in touch with you.
Carefully pay attention to metadata
Metadata are things like your video description, title, and alike. Ensure to place search keywords in these places. It serves as a set of information that tells all search engines like Google about your video. This will help the search engine to know who to show your video to.
Quality real estate video marketing can be highly beneficial for your business. It serves as a great way in increasing the chances for your property/s being sold easily and faster, along with creating a strong brand value.