Read These 6 Tips About Custom Popcorn Bags To Double Your IncomeFebruary 11, 2021
It is a given that popcorn box wholesale attracts a larger customer base and boost your sales. Following are some tips of many to increase your customers as well as sales. The love of the people for popcorns is eternal; that is why these edibles are in demand. These outstanding party snacks need attractive packaging to influence the buying decisions of potential buyers. The wish of every company in the food industry is to somehow get a greater share in the market and boost sales. This cannot be accomplished by delivering the customers delicious popcorns only. Along with these edibles, you need elegant packaging that is attractive enough to develop the interest of consumers in your products. Keep the following six most important tips about custom popcorn box wholesale in your mind for gaining a larger market share.
Always Prefer Quality Materials:
Selecting the top-notch materials for your popcorn box should be your top priority. This is because the primary function of any box is to protect the inside items from any sort of damage. So, you cannot afford to compromise on the quality of your box by selecting third-grade materials. Some manufacturers may choose low-quality materials just to decrease a little amount of cost. They must remember that this tactic might save them money initially, but in the end, they will have to bear more costs as the customers will be returning the damaged items. Therefore, make a wise decision by selecting sturdy materials that are capable of withstanding extreme environmental conditions. No one will prefer to buy your popcorns unless they are assured of no damage. You can choose the cardboard material for this purpose, which will not only keep your items protected but also retain their freshness.
Select Appropriate Colors:
Color psychology plays a crucial role in affecting the perceptions of the customers of your products. The selection of appropriate colors is a significant part of your packaging design because it could be a source of attraction for the buyers. If it is not given special heed, you may end up losing the interest of the consumers in your items. Intelligently selected colors make your designs and texture appear more visible in the eyes of the consumers. There may be some people who like bright and bold colors, while some of the targeted audiences like simple and minimal colors. Make sure you know the taste of the targeted audience and select the colors accordingly. One thing that is more important is to choose the colors that reflect your parent brand theme. The popcorn packaging with eye-catchy color themes will guarantee you an increase in your revenues.
The modern-day customers highly get attracted to the freebies and some discounts. They usually do not expect to get something extra while buying the popcorns. Make your brand their go-to choice in the retail market by surprising them with the discounted vouchers and other freebies. For instance, some vouchers saying “get 15% discount on your next purchase” will surely compel the targeted audience to purchase your items again and again. Not only the freebies, but the clients also like to be appreciated and feel special. For this, you can place some postcards inside your popcorn box saying “thank you” to the valuable clients. The customers get impressed when you go out of the box to make them feel special and happier.
Proper Size And Attractive Shape:
Designing the popcorn packaging in appropriate sizes and alluring shapes is also a good tactic to impress the clients. Measure the dimensions of your items and select the size of your box accordingly. For instance, for smaller items, a smaller box would be perfect, while if you have to print some details on the packaging, a larger box will be great. Likewise, adding uniqueness in box shapes will make your items look unique as well. You can select any shape of your box or customize it according to the theme of any event. For instance, a bat or ghost-shaped box will be good to go on the event of Halloween. You can give any shape to your popcorn packages to make them look unique and entice the clients in the very first impression, which in turn compel them to buy from you.
Information Is Vital:
Modern-day clients want to get the best popcorns. That is why they do not buy from brands that do not inform them about all the necessary information regarding popcorns. They make the decision to buy by reading out the printed details on the popcorn packages. All the details that tell about the proper consumption or usage of the items are necessary for you to print on the packages. The price, ingredients, and nutritional information must be displayed on your packages to help the consumers make informed purchasing decisions. Likewise, you should also enlist the details regarding the date of expiry and the health or safety warning. All this information will offer convenience to the customers while buying the popcorns, and it will make a good impression on them. This tactic will make them think that your brand can be trusted for future purchases as well.
Decorate The Interior:
Given that most of the manufacturers focus only on designing the exterior of their popcorn packages, you can make a difference by designing the interior as well. The packaging is not just about impressing the consumers by its outer appearance. It needs to get the attention of the clients while they have opened it and eating the popcorns inside. Imagine the interior of your packaging is rough, unclean, and look simple, what impression it will make on the customers. Decorate the interior of your box as well with colorful printing and eye-catchy designs to make sure that customers remember you for a long time.
To sum up, the gist of this article is that your popcorn box wholesale should look appealing and enticing for making good sales in the retail market. If you wish to boost your revenues enormously, you need to follow the aforementioned tips. For instance, try to use the best materials while producing popcorn packages. The appropriate color themes and some freebies can also garner the required attention of the consumers to buy your items.