When planning a special event, you need to do extensive marketing to attract the highest number of people possible. If the event is a special sale, the higher the number of people who attend the event, the higher the returns you’ll get. The good news is that there are many ways to promote an event effectively. The following are some amazing options for promoting an event:
i) Social Media Marketing
The vast majority of consumers can be found on social media. If you want to promote your event to the maximum number of people possible, therefore, do not forget to do social media marketing. If you are not already on social media, you will have to open business profiles on all the major social networking sites and create a special event, which you’ll promote either using paid ads or by encouraging followers or members to follow. There are billions of consumers on social media, so this kind of marketing can reach out to the highest number of people. The best thing about social media marketing is that it’s cheap and effective, so the ROI is very high.
ii) Online Marketing
Marketing the event online is crucial because the vast majority of consumers normally look for information, products and services online. You can use either organic marketing strategies or paid advertisements, or both. For instance, you can promote the special event on your own website and blogs, and place ads on popular sites that can help you generate traffic. Google Ads can also be effective in promoting the event. When using paid ads, you should always remember that the more the clicks you get, the higher your marketing expenditure will be, so be sure to think this one through to ensure you get the best possible results. You may also want to consult an expert to ensure you do not spend a lot of money on paid ads and fail to get the desired returns on investment.
iii) Banners
If you have a brick-and-mortar store, you can use banners to promote a special event effectively. You can hang colorful banners outside the shop as well as inside the store for all passers-by and customers to see. Most people will be interested in the special sale if they look at the content and discover that they have a lot to gain from the event. Banners can also be hanged in public spaces with the permission of local authorities, so be sure to do some research on the rules and regulations governing the use of banners in public spaces. If the banners are placed on a busy street, the returns can be high.
iv) Brochures and Posters
While brochures, posters and other forms of print media are not as popular as they used to be, they still work. Therefore, you should consider using them to market the special event. Be sure to use the best possible graphics on the brochures and posters to make them attractive and eye-catching. This will help to generate interest.
v) Radio and TV Ads
Depending on the nature of the event and number of people you wish to attract, you can decide to use both local and nationwide radio and TV broadcasters to advertise the event. Many people usually watch TV at different times of the day, mostly in the morning and evening. Radio stations are also popular in the morning and evening when people are driving to and from work, so the returns can be high.
vi) Promotional Products
One of the most effective ways of promoting an event effectively is to hand out branded promotional products to customers or clients. The branded products should have the name and logo of the organization as well as the name and date of the event. If planning a half marathon or charity run, for instance, you should hand out branded t-shirts, baseball caps and water bottles to everyone who registers. The participants should be encouraged to use the promotional products before, during and after the event. This will help to promote the event and attract more participants. Similarly, if you are planning to run a special sale, you can give your customers promo products to use before the event. This will help to create awareness.
Types of Promotional Products
It is crucial to note that there are many types of promotional products that organizations can use. However, some are more popular than others because of their effectiveness. The following are 3 of the top promo products:
1. T-shirts
You can never go wrong with branded t-shirts. Therefore, you should order branded t-shirts of different sizes and colors to suit the needs of different types of customers.
2. Water Bottles
Consumers are health-conscious nowadays, so many of them have water bottles. You can brand differently types of water bottles and hand them to your customers. This will help to promote not just the event, but also your brand.
3. Pens
Pens are cheap, but effective. Therefore, everyone who walks into your shop should get one. Since there are different types of pens, consider ordering quality, but affordable pens that will impress your customers without damaging your budget. Whatever your choices, be sure to stick to your budget to ensure you do not adversely-affect the financial stability of your business.
