Local SEO can help you level the playing field and beat the competition. It can even aid in evolving your business into a big brand. However, local SEO begins with the basics; it starts with optimizing your site to help local people find you. If there is more engagement, more people will visit your site.
Localize Your Metadata:
Your title tags and meta descriptions are crucial when it comes to SEO. You should include the relevant keywords to help people find your site.
The first thing a visitor sees is your headline. So, make it enticing for people to click. The headline should convey what your business is all about in a few words. Include keywords that identify your location. It helps people to find you on local search.
Similarly, your meta description should attract people. It’s longer than the title and gives you more space or scope to operate. You can use it to highlight the positives of your company.
It also has room for you to add long-tail keywords, including location-specific keywords. You can also add keywords that identify your area of expertise.
Since it is all about the customer, don’t get caught up with the technical stuff when doing local SEO. When optimizing, focus on serving the local people better. Doing this will also help optimize the meta description and title for your competitors. Top SEO companies in Mumbai optimize metadata to tackle competitors and local keywords.
Get Backlinks from Other Local Business:
Backlinks are crucial if you want to rank in local searches. When getting backlinks, ensure that your links come from authority sites. Google sees links from authority sites as more trustworthy.
It will help if you get links from other local businesses and sites for local SEO; these should not be your competitors. You see each other’s values and agree to promote each other.
Getting links for local SEO is slightly different. The reputation of the local business in the local community is also a factor here. If more people already trust them, this will act as an authority link.
Create quality local content that addresses local trends. Perhaps you should write about festivals or the values cherished by local people. If you write quality content, people will naturally link to you. They will share it with their friends, and more local sites will link to you.
Alternatively, you can also engage in blogger outreach. You can pitch a content idea that helps the other business. If they find value in your content, they will provide a link to your site.
Add Images to Your Site and GMB:
Your site may have quality content. But your readers will find it boring and skip it altogether. You can add images to break the monotony; however, these should complement the text. For good image placement, work with a company offering SEO services in Delhi.
If you have a retail store, you can include a photo of your store on your site. Try to capture snaps from different angles to show the location of your business. Provide information about landmarks when you include images.
If you have had high-profile people and celebrities, come to your stores, include those pictures. People search for influential people all the time. When they search for them, your site could show up. It also gets you more backlinks to your site.
Add a Virtual Tour:
A virtual tour is one thing you shouldn’t forget. Setting it up is not challenging. You can even include the virtual tour in GMB. It helps your audience get a deep knowledge of your business.
Human beings are visual creatures. The human brain is attracted more by pictures than text. So, you should add a virtual tour to drive more engagement.
The link between Google rankings and virtual tours is not clear. But virtual tours positively influence many ranking metrics. But, virtual tours entice customers to click your site.
They will find interest in taking a tour to get some idea about your business. It increases the click-through rate. You will also get phone calls from people who want to buy from you. In addition, virtual tours reduce the bounce rate. It encourages customers to stay on your site.
So, include a virtual tour to gain an edge over your competitors. You can get the help of a company offering SEO services in Delhi to set up a virtual tour.
You want to beat your competitors in local rankings. That’s your goal for now. You can do that by doing keyword research on your competitors.
Tools like SEMrush help you identify keywords that your competitor is aiming to rank. Type the site of your competitor in it, and it will give you a list of keywords for which your competitor is ranking.
You will find the search volume there—only target niche keywords. You don’t want to use keywords that are not a good fit for your business.
All your keywords should focus on your product, target audience, and location. This way, you can drive more local traffic to your site.
Write content that appeals to the local community using these keywords. It will help you rank higher.
You can also find your competitor backlinks. Use that to plan a link-building plan for your local business. Work with an SEO company in Mumbai for an effective link-building strategy.