Whenever you are asking a question like what is meme then the first answer that pops up in your mind is promotional marketing tool. Memes mainly refer to a story, phrase, quote or an image or video, which has successfully spread across the world of internet and has taken a life of its own.
As per some of the researchers, memes can be targeted as “the network effect,” and it is one economic concept that the more users share or use an image, product, phrase or service, the higher will be its value.
If a highly networked message is well shared, then the energy will increase at a faster rate, much like gravitational pull. Now, the real question over here is how many marketers have actually learned the concept of effective memes. With the help of simple tips and tricks, you get the chance to market better with memes.
Always Know the Target Audience First:
It is pretty awkward when a marketer’s failed attempt to be “cool” turn out to be an embarrassing situation. Maybe the idea looked alright but not in the way you have wanted it to be.
- The smart marketers will always start from the beginning and that means knowing your audience base. Do you think Twitter is the best forum to inspire your stories? Will it have the maximum audience base that you are planning to target?
- Always remember that crowd sourced campaigns are really hard to control. Unless you are sure of your audience base, you won’t be getting the best response you could have asked for in here.
Always try to learn more about the memes from Meme Scout. Make sure to check out all the possible options and then head for the one that seems to be your best choice in the market.
Always Known Your Meme:
Before you even plan to present a meme to the crowd, you must learn that meme yourself. Unless you are sure of the actual meaning behind this meme, you won’t understand if that relates to your situation well. If you are not able to understand the value of that meme, how can you possibly image your crowd to understand it?
- It will always take a bit of knack to develop sense of humor and cleverness that will allow the image or message to fly.
- Maybe you have the right mindset but the narration turns out to be horrible. If that’s the case, then that will be a complete waste of meme and nothing else!
How To Know Its Success Rate:
How can you possibly know if the chosen meme will result in a huge success rate? For that, study results of few experts at least. Look for up for the top memes and then evaluate the facets that will allow prior successful meme campaigns to highly succeed. Then make sure to get some feedbacks from others before putting out an image or a video to see who will actually “get it” and how they are going to respond.