Sat. Sep 30th, 2023
Web Design

Did you know that over three-quarters of consumers check out a business online before visiting their in-person location or making a purchase?

It is critical that your business maintains a professional and accessible online presence to increase customer engagement and drive sales.

One of the best ways to do this is to incorporate the basic elements of web design into your website. These key principles of web design draw consumers in, keep them on your page, and increase your sales.

You may be wondering, “What makes good website design?” or, “How do I incorporate good web design on my site without having to hire a graphic designer?”

Keep reading to learn the most important elements you should include in your website redesign.

Navigation and Layout

While the aesthetic elements of web design are important, you should focus on the functionality of your site first. After all, it doesn’t matter how pretty your site looks if none of your customers know how to use it.

Make your menu options clear and concise. Provide buttons on your homepage to the most important pages, including your online shop and your contact form. Test your layout on both desktop and mobile devices.

Run user tests to ensure that your target audience is able to use the site in the way you intend. This article explains why prioritizing the user experience on your site is so important and provides additional tips on how to create the best user experience possible.


Now that you’ve ensured that your users can find the page of your website that they’re looking for, what do they see when they get there? All the amazing navigation in the world won’t help you if your site doesn’t actually have the content that your users are looking for.

Take the time to write well-planned, valuable content. If you have a blog, optimize your content for the search algorithms while still writing content with your human audience in mind. If you have an online store, make sure your customers can easily find product descriptions, sizing information, customer reviews, and return policies.


Once you have the basic layout of your site and the content you want on it, the last piece is making your website visually appealing. If at all possible, tie the branding of your website into the branding of the rest of your business.

Use the same typography and logo that you use on your other business materials. Include engaging images that support the persona of your brand. Use a slightly more casual writing voice than you do in your other business communications, but make sure that it still sounds like the same person.

Following these suggestions will enhance your brand cohesion and build customer trust in your brand.

Use These Elements of Web Design On Your Site Today

Now you know the most important elements of web design. Use these easy-to-incorporate web design elements for your next website upgrade. Your customers will love it!

Looking for more ways to boost your business’s online presence? Take a look at the other articles in the Tech section of our site.                                                                                                                                                                                            click here for more articles.

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