Improving Conversion Rates: How to Test Your Website Loading Speed

For every one-second delay in page loading time, there is an 11% drop in page views. 

These days, most website users won’t wait more than a few seconds for a page to load. This means you’re losing out on precious conversions that drive sales.

No matter how fast you think your website is, you need to learn how to test website loading speed. There could be many factors slowing down your website without you even knowing it. 

Ready to learn how to test website loading speed and how to improve it? Keep reading to find out!

Run a Speed Test

When people finish building a website, one of their first impulses is to promote their website right away.

But one of the top website building tips is to check your website loading time first.

Before you conduct a speed test, you need to make sure caching is enabled. Check with your hosting company as you may need to install a plugin to do this.

Next, you need to make sure to enable your Content Delivery Network (CDN). Again, ask your hosting provider how to do this.

Popular Speed Checkers

When you’re ready to conduct your speed test, it’s time to pick a speed checking tool.

There are a variety of speed checkers available for free for anyone maintaining a website.

These include:

  • Google PageSpeed Insights
  • Dotcom-Monitor 
  • Uptrends
  • GTMetrix
  • Pingdom

Each of these speed checkers will give you information you can use to make changes to your website. This includes how long it took to load your page, your page size, and the number of requests that were made to load the page.

Make sure to conduct your speed test multiple times and in different locations for the most accurate results.

How to Improve Website Loading Speed

If your website is slow, there are many things you can do to increase the speed. One of these ways is to reduce the number of HTTP requests your site makes.

Another easy way to speed up your website is to make your photos smaller and compress them.

You can also defer JavaScript loading. This means that your JavaScript files won’t load until other website elements have loaded, which helps the rest of your content load more quickly. 

You can use a WordPress plugin like WP Rocket to enable deferred JavaScript loading.

To further increase your site speed, you can switch to a fast WordPress website hosting provider like SiteGround, Rocket, GreenGeeks or A2hosting.

Learn to Test Website Loading Speed

To get the fastest website possible, it’s not enough to compress all your images and assume that your website is fast.

You need to learn to test website loading speed so that you can address all the factors that might be slowing down your website, including the hidden ones. Then you can make improvements to your site speed.

We hope you found this article helpful. For more useful blog posts, be sure to check out the rest of our site!

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About the Author: Alex Martin

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