The first thing you must do is to find guest post opportunities. Looking for sites to guest post, your main aim is to find sites that are relevant to your niche or industry. You look for blogs that fit the following criteria:
- The content must be focused on your niche
- The readers of the blog will be interested in your industry.
- The blog has engaged viewership and readership for which the posts must be shared on social media.
- The blog owner is active on social media for your site promotion.
The following ways will help you find the right kind of guest post opportunities:
Google is the most suitable and preferred place to start the search for guest posting opportunities. Any keyword according to the post can be searched. Just replace the main keyword with keywords from your niche. These keyword searches will lead you to a blog’s guest post guidelines page, guest post submission page, or actual guest posts by other writers.
Prolific Guest Bloggers
Then start searching for the most influential bloggers. Guest posting services If you read many blogs of your niche, then you must know some of the popular names that repeatedly appear in guest bogs.
If you have done backlinks analysis anytime for your blog while doing your blog SEO then there are many chances of your competitors have backlinks from guest posts they have done. If you want to find which blog posts are done by your competitors then you can do a Google search.
Many bloggers and guest post writers will share their latest guest posts on social networks. The easiest way to search is Twitter. You must try a Twitter search for the keyword “guest post” for getting the latest tweets about guest posts in your industry. You just have to follow the links to see which blogs are accepting the guest posts.
Preparing to Pitch a Guest Blogging Post
From finding guest blogging opportunities to contacting the blogs, this is not the direct step. This is because there are few things you need to do before you propose a guest post for any website that you have found.
- Get to Know the Blog’s Content
By getting to know your target blog’s content, it is the primary thing. You must consider that they have content about the keyword you searched for when looking for guest post opportunities.
The blog poster must know what level of the audience they are writing for? What is the type of content which they write? Is the content general or specific, detailed or to the point tutorials?
- See How Other Guest Posts Do
One of the most important things to consider is either the guest blog post does well and gets many comments and social sharing as blog posts by the owner? This point should also be considered while pitching your guest post.
- See Who Are the Guest Bloggers
Some blog owners are more likely to accept guest posts by certain types of people over others. You must go through a few guest blogger bios on the blog. This should be done to know if they are fellow bloggers, consultants, or business owners. This step will be important when you will introduce yourself to the blog owner for pitching your post. People can also know more about the success rates of guest posting bloggers.
- Become a Known Face in the Blog Community:
To boost your chances of getting accepted as a guest poster, you will have to get some recognition from the blog owners first. The best way to do this is to start commenting and sharing their posts for a week or more. You will also be rewarded with points for sharing their posts on Twitter too. By doing this it will help in gaining the opportunity to make you familiar with the owner when you start pitching.
Appropriate Time to Pitch Your Guest Blogging Post:
You will not always find a golden opportunity to pitch your guest post. There are certain points to consider for taking advantage of when these opportunities arise. These include the following:
- When a blog mentions you in any of their posts or on social media.
- When the blog lists your business or your product in any of its posts.
- When the blog specifically provides guest posting advertisements.
- When the blog publishes someone else’s guest post which will help you in letting know that this blog will be accepting the guest posts.