For the time being, marketers’ favorite social media platform is Instagram and it’s easy to see why given that it’s used by 13% of the world’s population, with 80% of them following multiple business accounts.
Moreover, consumer involvement, as measured by shares, comments, and likes is also off the charts when compared to other social media platforms according to Oberlo, Instagram has an engagement rate of 4.21%, which is ten times the engagement rate of Facebook.
Apart from such great topline stats, there are signs that Instagram’s marketing potential is dwindling due to lower engagement rates and competitive pressure from newcomers like TikTok. In light of this, smart marketers are looking for strategies to boost Instagram engagement despite some hurdles.
For that reason, it’s important to follow our list of recommendations to help you keep your organic marketing initiatives on track, as well as streamline your Instagram marketing strategies today and for the years to come. Let’s get started!
Create A Solid Brand
For businesses looking to increase brand exposure on Instagram, clarity, consistency, and creativity are essential. A random, unpredictable approach just does not work if you want to reach out as close as possible to Instagram users that follow back. For that reason, you need to concentrate on key areas like displaying your profile, developing style trends that keep your photographs looking new, and perfecting hashtag usage.
You can convey a consistent and positive brand to your target audience by mapping out your procedures and use brand best practices for Instagram.
Place A Premium On User-Generated Content
User-generated content on Instagram is the holy grail and it can be extremely beneficial for marketers and almost any other industry. Because the material is developed and authorized by your audience, it allows followers to engage more intimately with a business while also lowering marketing expenditures.
Explore All Different Instagram Video Formats
Although a picture is worth a thousand words, an Instagram video is worth 1.8 million pictures, and there is no denying the effectiveness and popularity of online video material. Instagram understands this and provides a variety of video solutions for marketers to use: from Instagram Stories that last up to 15 seconds, to standalone 60-second films.
Consider using Instagram stories’ live video feature for a Q&A or big reveals about new services or products, or utilize a pre-recorded ad to give your fans authentic, behind-the-scenes stories to boost Instagram engagement.
Activate The Instagram Reels Feature
When it comes to videos, you need to also take advantage of Instagram Reels, as this video feature has been around since last year and has gained a lot of traction on Instagram. It’s a clone of TikTok’s amusing films that allows your brand to engage with the community in 30-second snippets.
The program allows you to experiment with creative tools and add effects and music to your video so that it becomes an Instagram superstar. Allow yourself to be imaginative and use your Instagram reels to demonstrate your brand’s authenticity.
Increase Website Traffic With The Help Of Instagram
Because Instagram allows just a single clickable link in your bio, it can increase visitors to your website.
To encourage followers to click through, accelerate the development of your link with special promotions and offers. Strong calls to action should be combined with your URL in a text overlay on any videos or images. If you have more than 10,000 Instagram followers, you can use a link with a “Swipe Up” CTA in your stories.
Remember that all of Instagram’s ad formats include a call-to-action button that will direct your followers to your website. In addition, you can work with influencers to promote your URL in their material if you’ve collaborated with them. Finally, use analytics software to gain insights into which Instagram post is bringing visitors to your website so you can fine-tune your strategy.
Turn IG Followers Into Email Subscribers
For truly deep consumer relationships, email remains the de facto method, and it’s for this reason that marketers aim to convert Instagram followers into email subscribers by following three simple steps to generate effective Instagram email marketing.
First, depending on your target audience, build a clickable offer in your Instagram postings. Consider offering free content, a prize, or a discount. Second, make sure the landing page has a compelling call to action that leads to an email application form once the audience has clicked through. Third, make a mailing list to organize your new email subscribers so you can start building more meaningful interactions with them.
Final Thoughts
In the end, Instagram isn’t too different from other social networking sites. No matter what you’re trying to accomplish–promoting a business, maintaining a personal brand, or just showcasing your work–it’s important to remember why you’re there in the first place. After all, in order to stand out and be successful, companies need to understand what’s working, what’s not working, and how to engage their followers successfully on Instagram.