A corporate video production process is often a mystery to those who have never been involved in the making of one. So how do production companies create a high-quality, engaging corporate video?
The answer lies in understanding the process of corporate video production. By breaking down the individual steps involved, it’s easier to see how everything comes together to create a final product that looks and feels polished and professional.
The first step in any corporate video production is pre-production. This is where conceptualising, and planning takes place. The team brainstorms ideas, comes up with a treatment or script, and starts nailing down logistics like location scouting and scheduling.
Pre-video production
Pre-video production is vital to the success of the final product. During this phase, the video’s overall vision is established, and a plan is implemented to make that vision a reality.
After pre-production comes production, which is where the actual filming takes place, this can be a lengthy process depending on the project’s scope, but it’s during production that the video takes shape.
Once production wraps, it’s time for post-production. This is where all of the footage is edited down into a final cut, and any additional elements like graphics or voiceovers are added. The post-production phase can also be pretty lengthy, but during this stage, the video starts to come together and take on its final form.
Site inspection
It’s essential to understand the space where filming will take place. This helps the production team plan for things like lighting and camera placement and can also influence the overall look and feel of the video.
Site inspection is usually done early on in the process, after pre-production but before production begins. This allows the team to get a feel for the space and start planning how best to utilise it for the video.
If you’re thinking about having a corporate video produced, understanding the process can be helpful in setting expectations and ensuring that the final product is something you’re happy with. Breaking down the steps involved makes it easier to see how everything works together.
Planning the weather for corporate video production
Preparing for the weather is one of the critical aspects of pre-production for corporate video production. This can be a difficult task, as the weather can be unpredictable. However, some things can be done to increase the chances of having good weather on filming day.
First, checking the forecast in advance and having a backup plan for inclement weather is essential. If there is a chance of rain, snow, or high winds, it’s crucial to have an alternate location that can be used.
It’s also helpful to plan the time of day when filming will take place. The best light is usually early or late in the afternoon/evening. By filming during these times, you can avoid the harsh midday sun and have more control over the lighting.
Finally, it’s essential to be flexible and prepared for anything. The weather can be unpredictable, so it’s necessary to have a backup plan and be willing to adjust on the fly.
Video production
The video production crew is responsible for making the video. They handle everything from setting up the equipment to filming the actual footage. The crew size will depend on the project scope but typically includes a director, producer, camera operator, and sound technician.
The director oversees the entire production and ensures the video’s vision is realised. The producer handles all the logistics and works with the director to ensure everything runs smoothly.
The camera operator is responsible for operating the camera and capturing all of the footage. The sound technician is accountable for ensuring the audio is clear and free of distractions.
Post-production
In the post-production phase, all the footage is edited into a final cut. This is usually done with video editing software like Adobe Premiere or Final Cut Pro.
During post-production, any additional elements like graphics or voiceovers are also added. This is where the video starts to come together and take on its final form.
Finally, once post-production is complete, the video is ready for distribution. This is usually done via digital channels like YouTube or Vimeo but can also be done through more traditional means like TV or DVD.
If you’re thinking about creating a corporate video for your business, contact a corporate video production company like Eight Engines; they’ll help plan the whole corporate video production process to help you achieve a product you are proud of.