Hiring an SEO Agency the First Time? 7 Things You Need To AvoidMarch 20, 2021
When you’re so busy managing the business’s day-to-day operations, it’s likely you don’t have time for Search Engine Optimization, better known as SEO. However, this should never be an excuse to forego keyword research and implement a good SEO strategy. By hiring an SEO agency, you can still boost your rankings and attract more customers without keeping your hands busy.
A good SEO agency will keep you updated with the latest SEO trends to ensure you stay on top of organic traffic. Unfortunately, there are many blackhat SEO experts creeping in the digital marketing industry that can hurt your business. So make certain that you hire an agency that only implements “white hat” SEO strategies.
Heed these warnings from SEO Agency SEOLeverage to know what things you need to dodge when hiring SEO experts.
Inexperienced SEO Company
As you look for the right SEO agency, make sure that the company has years of experience. Many SEO agencies claim to be the “best in the business.” Don’t fall for those claims, make a list of good SEO companies and then check each of their credentials first.
Here are some questions to ask to probe their industry experience:
- What proof do you have of your experience?
- How long have you worked, and what SEO services do you offer?
- Do you always stay up-to-date with the latest changes in algorithms?
An SEO company can claim they have more than 20 years of experience, but that doesn’t matter if their experience isn’t relevant to today’s trends. For instance, they should have well-rounded expertise with link building, content creation, on-page SEO strategies.
An agency that doesn’t have a strategy for its SEO campaigns is definitely not the right one for you. You need someone who can craft a strategy that will benefit your overall digital marketing objectives.
Let’s say you want to draw people’s attention to your website, the agency should have a strategy that focuses on targeting keywords with low competition but high search volumes. And if you want to increase conversions, the agency should have a strategy that concentrates on your products and services.
The latest algorithm update of Google focuses mainly on search intent than keywords. An experienced and knowledgeable SEO consultant will know how to adjust strategies to respond to these changes.
After you hire the right SEO partner, that doesn’t mean your rankings will improve overnight. Search engine optimization requires consistent hard work composed of different tactics.
Clients who are new to SEO usually make the mistake of hiring agencies that guarantee quick results. There’s no way to ensure the exact timeline of how quickly you’ll improve. After all, there are tons of factors to consider, including competition, search volume, and trends.
If an agency says they can deliver fast results, chances are, they’re using black hat tactics to boost rankings. Keep in mind that these shortcuts can negatively impact your website. If Google penalizes you, it can take a while before you can rank again.
Every business is unique, so there shouldn’t be a “one-size-fits-all” strategy when optimizing for search engines. It’s important that your chosen SEO agency provides you with a custom plan that fits your business goals.
When you hire an SEO consultant, they should take the time to understand your goals and learn all they can about your business. Only then can they create an effective strategy that can help you accomplish your goals.
Reliance on Purchased Links
Keep looking for another agency if they only rely on buying backlinks. As Google’s algorithms strengthen every day, buying links from unreputable services can damage your SEO ranking. Instead, ask the agency how they plan on improving your backlinks.
Your website will need to have links from high-quality resources relevant to your industry. Otherwise, those backlinks will not contribute to your success.
A good SEO company will not neglect your website and find ways to make it easier for visitors to navigate it. Make sure to use user-focused design trends like easy-to-read fonts and mobile-friendly navigation.
A website that attracts clients won’t necessarily increase search traffic. Instead, you’ll need a fast and easy-to-use site that supports your SEO strategy. If a consultant doesn’t consider improving your website, there’s a high chance that they don’t know much about Google analytics and ranking factors.
Although it’ll take some time to rank, this doesn’t mean you should forget about the date.
Ask the SEO agency how they can determine whether a strategy is working. Also, ask how they can update you regarding the progress of the campaign?
An SEO expert should regularly provide updates by tracking Key Performance Indicators (KPIs) that reflect your overall goals. Agencies that give progress reports help you determine what’s working and what’s not to ensure your success.
What is your SEO goal?
Before deciding which agency to hire and start an SEO campaign, make sure you know what your goals are. Keep it specific and ask the agency how you can achieve it.
More important than avoiding the seven mistakes mentioned is to choose an agency that’s honest about their tactics and tools. A genuine SEO strategy will take time, so choosing a transparent partner from day one is crucial.