It doesn’t matter if you sell your candles in stores all over the country or a local farmers market, you need to pay attention to the candle labels. These labels are essential when it comes to the success of your business. Even though the labels may appear to be simple at first, there are lots of factors that you have to keep in mind. We will now take a look at these factors so you have a much better idea of how to go about making candle labels.
Ensure Important Information Is Included
Different products would have different needs when it comes to labelling, depending on what is used to create the product. However, there are certain things that need to be included on the label across all products. So, be sure to include the following information:
- The name of your product
- The company’s logo and name
- The weight of the candle
- Website URL and other contact details
After you’ve included these, there are a couple of other details that are specific to candles that you should include. These will help your customers with the important information they need so that they can choose the right candle for them.
- The scent of the candle
- Amount of time (hours) that the candle will last or burn for
- Wax type
- Particulars on the container used
Fire Safety Information
Now, candles aren’t as heavily regulated as certain other products such as CBD products or alcohol, but they do have standards that you need to adhere to. In the United States, there is a National Candle Association (NCA) that is responsible for representing suppliers and manufacturers of candles. According to the NCA, there are three first safety rules that each candle should include on their labels and these include:
- The candle must be used within sight
- They must always be kept away from kids
- They must also be kept away from flammable things
This information can be included anywhere on the candle such as the tag, label or on a dust cover. Besides these rules, the NCA also indicates that each of the above rules should have a graphic symbol to represent each one. You can easily find these symbols on the NCA website where you can download and use them on your candle labels.
Next, in addition to including fire safety rules and associated graphics, it is also important that you include instructions on how to burn your candles. This is actually necessary for all NCA members. Your candles need to be tested by the ASTM F2417 fire safety standard. This standard would enable you to inform your customers with information such as the length of time it would burn for, the container that should be used in the candle isn’t already in a container and other information. If you are looking for embossed labels then see here.
Label Placement
When you place all of the information listed above along with your branded details, you may find that you’re low on space on your candle label. However, you can make full use of your candle’s size in order to optimise your label space to achieve better branding.
You can use the container that the candle is in or even the side of the candle to place your label. Also, do note that you can even use it under your candle as well. You can use the side of your candle to place information such as branding and design as well as product information. You can then place another label at the bottom of the candle to include information such as fire safety and any other details that aren’t related to your brand. You also use the top life of your container to include more information once there is sufficient space.
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