As Q4 and 2021 draw to a close, you’re probably thinking about how your business has performed over the last year. Celebrating wins, reflecting on losses, and looking ahead to next year, to see how you can build your business even further.
The strategy you choose will differ depending on what stage your business is at, and what your goals are. But no matter where you are at the moment, gaining more exposure for your brand is always a good idea. Explainer animations are a great way to do just this.
If you don’t already have an animation for business, this should be the year you finally get one. Read on to learn a little bit about what these are, why they can help, and what yours should be like.
What Are Business Explainer Videos?
A business explainer video is a type of video that is used to let the general public learn a little bit more about what a business does and who the people behind it are. There are many different forms of business explainer videos, so this is a broad term that can refer to a number of different things. They can be live-action, animated, tongue-in-cheek, serious—the options are endless.
This type of video is often used as a part of a wider marketing planning strategy for a business. So, how can explainer videos for marketing be effective?
Benefits of Explainer Animation for Business
There are tonnes of ways an explainer video can support your overall marketing strategy. This is why it’s something that’s recommended by so many marketers.
For a start, they explain, in an easy-to-understand way, what you do. If leads don’t know what product or service you’re offering, they’re not going to consider purchasing from or working with you. These videos take sometimes complex concepts and distill them into a more understandable and enjoyable format.
As well as this, explainer videos can help to form a connection with your audience. They make your business more personal and less faceless, which can help to qualify leads.
Animated Explainer Video Tips
More than any other type of explainer video, the animated kind gives so much room for creativity. You can do literally anything you like with animation, and the more unique it is, the more people will remember your business.
Here are some tips to help you get started: don’t make it too long. People get bored after around a minute and a half, so try to keep it as short and snappy as possible.
You should also make sure you work with a production company and animator whose work you admire, so you’ll be happy with the finished result. On the same note, it can be a good idea to crowdsource your video concepts from employees. You never know who’s going to have standout explainer video ideas.
Explainer Animations: Build Your Business Visibility Today
Make explainer animations a part of your 2022 business strategy. You’ll be surprised at just how much impact a well-executed video can have. For more marketing tips and tricks, check out the rest of our content now.