As a business owner, having your own website is incredibly important for your company and your brand. But sometimes just making a website is not enough, there is a lot of maintenance needed so that you are sure that you are on top of your game. Getting a San Antonio website design from a professional would surely help you with your website problem.
What is a Website and Why Do You Need One?
As a business owner, there are going to be a lot of reasons why you are going to have to establish your own website for your brand.
When you have a website, you could attract new customers that you would not have otherwise without it, allowing you to make more money. The majority of the people go online to look into what the business is about and what their services are online before they even make the decision to buy something, so you need to have one ready at all times.
Having a website could also add to your credibility as a website because about 56 percent of people around the world have said that they would not trust a business that does not have a website. Your website gives you a better first impression since it could show them your expertise and what your business could offer them overall.
If you’re still feeling unsure, here are obvious signs you probably need a new website.
1. Your website is not responsive
The main sign that you are going to need as a reason to make a new website is when your website is not responsive. You have to make sure that your website is responsive on every and any kind of device, which means they have to work when they open your website on their phones, laptops, tablets, and computers.
Out of all of the devices, you have to make sure that your website could open on mobile devices because there are a lot of people who use their phones to search for things instead of using other devices like their desktop computers and laptops.
2. Loading takes forever
When a visitor goes to your website, you are going to have to make sure that your website loads fast because that is what they expect. If your website takes more than 3 seconds to load, then there is a big probability that they are going to exit and go to another website instead. If your website takes a long time to load, then that is a big sign that you have to have a new website.
3. Your bounce rate is sky high
Bounce rates are incredibly important when you have your own website because that plays a big part in the success of your website. You should aim to have a low bounce rate because when you have a high bounce rate, there is a probability that your search engine ranking would be low.
So you need to make sure that the user experience is great, which means having readable and organized content, having an attractive design, your website should be functional, and they could easily navigate through your website.
4. It doesn’t align with your branding
Your branding is important when you have a business because that is how your visitors would remember you. So if your branding does not align with the website that you have, then that should be a no-brainer, you are going to have to get a new one.
When your website does not align with your branding, then it could send some confusion to your customers, which is never a good thing for your business.
5. It just doesn’t look good
Visual plays a huge effect on the success of your website because you have to make sure that they would immediately be drawn to your website so that they could explore it further. You need to make sure that your design is appealing, the layout is not confusing, and you have other visual factors in it like photos and videos as a wow factor.
6. The navigation and site map is confusing
When you have complicated navigation and a confusing site map, then you really need a new website because it could affect the user’s experience. In this part, you also have to include a clear call-to-action and have a section hierarchy that is clear.
If you lack all of these, then upgrading your website is the best option that you have to do since it could bring in more profit to your business.
7. You can’t update your own content
If you have to go the extra mile and pay for an IT guy just so that you could update the content on your website, then that is a sign that you need a new one. When you are making a whole new website, then make sure that you also include a content management system that is proper and more reliable.
8. You’re behind your industry
There is a lot of competition out there so if you want to stay at the top of your game, then you have to make sure that you are maintaining the image of your brand and stay ahead of the competition. Updating, upgrading, and fixing your website could help you do that, as you keep up with the recent trends.
9. You’re not ranking well on Google
Your Search Engine Optimization is incredibly important, but it also works in mysterious ways. In order for you to actually rank up on these reliable search engines, then you are going to have to make sure that your website is working and is updated.
Ranking high up in Google would help more people find you and your business since you would be on the first page of the search results associated with your products and services.
If you noticed that your website checks the majority of the signs and you are now planning on getting a new website, or if you need a new upgrade, then you could get a new website design in San Antonio now!