Are you a business owner, an entrepreneur, solopreneur – or whatever – looking for ways to market your service/product?
Does the term “marketing” give you cold feet as you watch your funds being sucked into a black hole due to failure?
If so, you need to keep reading because here’s a shocker: business marketing doesn’t have to be expensive.
The bottom line of any business is to get the bag, and marketing is an important channel to reach that goal.
Thus, it is essential for big and small companies because it attracts new customers, establishes brand awareness, and creates buzz around services/products.
Even though not every business owner has a large budget to devote to their marketing strategy, a few marketing strategies are highly effective and inexpensive!
With these strategies, you won’t be intimidated by other companies showing off all the time.
So without further ado, here’s a list of all the marketing strategies that can help you strengthen your campaign without causing a dent in your wallet:
- Sponsor local events
What’s the most effective and affordable way to market your brand? Meeting and starting conversations with your customers.
When you sponsor local events, be present to help people associate your company’s name with a face.
Sponsoring events is also a great way to offer branded items and get your name and logo out there. Aside from branded materials such as signs, banners, or fliers, consider providing attendees with fun items such as wine bags.
For a selected few, sending them branded corporate gifts like canvas tote bags gives an impression you value your privileged customers.
- Build an online presence
Every thriving business necessitates the creation of a website. When people do a web search for your company, your website should appear near the top of the results.
Similarly, when people search for specific goods or services in your area, your website should appear among the results.
Through SEO, you can increase the likelihood of your website appearing in search results. So, what factors contribute to the effectiveness of a website? Information and relevance.
Your company’s information must be easy to understand. People should locate you without spending hours to find your contact details for support.
At the very least, your website should contain basic information about your products or facilities. Moreover, customer testimonials and a blog are also options.
- Local SEO is a crucial thing.
The best thing about Google’s algorithm is that it is designed to return the most reliable, high-quality, and relevant results for any given search query.
Since it isn’t necessary to pay to play, it levels the playing field and allows small companies to compete with bigger competitors.
Local SEO is free, but it takes time, so start now and keep working; the long-term benefits can be enormous. Here are some must-dos for local SEO:
Include location-specific keywords (for example, “Portland bakery”) in your primary website pages’ titles, headings, and body content.
Register with online directories, ensuring that your information is consistent across platforms, and create pages or blog posts that are specific to the neighborhoods you serve.
- Post content consistently
Of course, simply writing a blog isn’t enough to keep readers interested. You must post appealing and creative content, leaving readers wanting more.
Memes, images, videos, and articles relevant to your business or brand are examples of good content also. In addition, you can post content that’s funny, insightful, creative, and targeted to your specific demographic.
As a result, traffic will be drawn to your website, and your company will be recognized. If you’re unsure about the quality of your content, seek assistance from a reputable writing service.
- Reward your customers
Reward programs aren’t just for the grocery stores people.
You can now use your email list to create a rewards/customer loyalty program for current and past customers, either as a frequent-purchase reward for loyal customers, part of a customer referral program, or some other incentive.
Furthermore, email mailing list incentives aren’t limited to discounts; there are many irresistible deals you can offer to your customers to keep them coming back and create an air of exclusivity.
Even better, many of today’s most popular rewards are digital collateral, so they cost nothing more than the time it takes to create them.
- Engage and post on social media
Increasing social media engagement and creating an online community is a tried, tested, and free way to grow your small business while conveying your brand’s personality and building trust with your audience.
Create business accounts on the major social media platforms, such as Twitter, Instagram, Facebook, YouTube, LinkedIn, etc. You can do this whenever you have a few minutes to spare.
You can also:
- Promote your blog posts, which will drive traffic to your website.
- Engage in direct dialogue with followers to communicate your brand voice and increase engagement.
- Conduct polls and solicit feedback.
- Use excerpts from more extended forms of content to create short, informative posts that are easier to read.
Whatever your inspiration, make sure you’re active and forthright on the social media accounts you create regularly. Consider the terms consistency, community, collaborative effort, and commitment.
- Keep on improving your service/product.
Word-of-mouth marketing is the most effective marketing strategy. If your products are excellent, you will not need to reach out to the community because everyone will come to you.
They will tell their friends and family about how great your products and services are, and you will gain loyal and new customers.
They will trust you enough to support your business even if they can get the same goods and services elsewhere. Always strive to improve your company by keeping up with the latest market trends and public hype.
Whatever happens, ensure the integrity of your business to retain loyal customers and attract new ones.
All of the ideas listed above have two things in common: they are all low-cost and require more effort and time than strategies that need more money to work.
But just because they’re difficult doesn’t mean you shouldn’t try. After all, these marketing strategies are as effective as full-blown campaigns used by famous enterprises.
You don’t have to hire a PR company and spend too much to follow these tips and constantly strive to improve your business instead.
The best way to make everything happen is to be patient, determined, and eager to work hard, and success will come eventually.