The hotel industry is constantly evolving in today’s digital world. With so many companies and individuals jumping on the digital bandwagon for marketing. Thus, the hotel industry is also facing more changes than ever before. In fact, the hotel industry is experiencing a boom in digital marketing. However, it is difficult to find a tried and foolproof method of digital marketing. This blog will take you through the 7 most profitable digital marketing trends in hospitality you should follow.
Top 7 Digital Marketing Trends That Every Hospitality Professional Should Know
Marketing has always been a significant part of the business to flourish. Without marketing a business is like opening a shop on another planet. No one knows where it is, and it remains unreachable to clients. Well, the whole point is, this is not how the business runs. You have to give a reason to the travelers, why they should choose your hotel over others. And, in a world full of digitalization, where people spend more time on the internet rather than on earth. Hospitality digital marketing is the wisest way to invest your money & efforts in.
Therefore, we have done all the hard work to help you get access to the top digital marketing trends in the hospitality Industry.
1. Attract Them Through Digital Advertising
Social media & google ads are the best way to get your offering presented in front of the most interested users. But, still, there is a challenge and a way to overcome it. Peeps who are highly interested in booking a hotel must be seeing ads from other hotels. In order for you to stand out, you have to offer them something they choose your hotel over others.
There are many latest digital marketing & technology trends to attract guests to your hotels like smart hotel functionalities, amazing ambiance, discount vouchers, and more. But, a great price remains on the top of them. After all, who doesn’t want to save handsome bucks while getting the best services? If you don’t know yet, how to set your hotel pricing that leads to substantial increments in bookings. You must learn about yield management for creating the best pricing strategy for your guest.
Once you come up with a pricing that works best for you & your guests. Run your ads and shout out loud creatively.
2. Invest In Flywheel Marketing
Flywheel marketing is a new trend in hotel web marketing. Unsure about what it is? It is digital marketing strategy that combines the use of multiple channels to engage consumers, connect with them on a personal level, and then convert them into paying customers. This new digital marketing trend has been introduced by the hotel industry to make sure they are able to maximize their customer’s experience. The latest digital marketing trend in the hospitality business can be achieved by using social media platforms like Facebook and Instagram, as well as websites like TripAdvisor and Yelp.
3. Take Them To Virtual Tours
While booking hotels most of us rely on the review and the few images of hotel rooms and ambiance. But, in the digital era, you can attract more customers to your hotel by simply making them feel the experience of staying in your hotel. All you gotta do to give access to your guest virtual tool of your hotel is, invest in professional videography that doesn’t only show the rooms, ambiance, and food but real people having a great time in your hotel and using this online hospitality marketing campaign for better AD Returns.
4. Focus On Building Digital Services In Your Hotel
A study done by PWC describes 81% of travelers looking for digital services in hotels. From contactless payments to digital menu and ordering services are being demanded. Plus, these services need to be known by travelers who search through your website and come across your ads of internet marketing for hotels. Invest in hotel technology and let the other hoteliers see your booming growth in no time.
5. Focus On Content Marketing & SEO
According to a travel tech study published on trips to discover SEO is one of the most important hospitality marketing trends. Since January 1, 2021, Google searches are up 92% for hotels. Investing in social media ads is great, but leaving out a huge 92% of visitors is not a wise decision to make. Hotel searches are and will continue to boom. And, Customers will be choosing the hotels they will find at the top of search results. If you want to be one of them. For hospitality online marketing Invest in high-quality helpful content and white hat SEO practice to acquire immersive booking leads.
6. Take Advantage Of The User Generated Content
What do you check out before making a buying decision? Isn’t it a review, comments, and testimonials? So you as you, your customers also go through the same before booking a hotel. It’s a no-brainer, nothing could be better than knowing about the services from someone who had experienced it. Even though it is a necessity not many hotels pay heed to this paramount digital marketing trend. And, they simply make things easy for those who do. Become a doer, go and checks out your hotel review and customer comments online. If it’s great, keep on doing the great work with advancements. Or if it’s awesome, immediately hire an ORM Specialist ( Online Reputation Manager ) to improve your hotel’s online reputation.
7. Build Partnership With Local Attraction
Whether guests stay in a hotel for traveling or business purposes. They want to explore alluring attractions and places nearby. Find out what the most amazing attractions are nearby your hotel. Outreach to them, build good relationships with them, and lure your potential guests by offering them discount coupons, free passes, and other access to those amazing places & things.
We hope you enjoyed our blog post about the 7 Best Digital Marketing Trends In Hotel Industry In 2022. We know everyone is looking for ways they can use digital marketing to grow their business, and this blog post is perfect for hoteliers who want to attract more guests to their hotel! We hope that you will take the information that we provided and will take action. If you have any questions or comments. We would love to hear from you! Thank you for reading and we’re excited to have you as part of our close community.