Kristy Caylor attempted to clean out her closet as soon as possible when changing apartments, as many clotheshorses do. She sold items to The Real Real and Buffalo Exchange while giving away her old Christian t-shirts to friends. But even after all that, she writes, “I was still left with a mound of dishonorable donations—things like pit-stained shirts, solitary socks, and stretched-out jammies.”
“These objects have no dynamic or residual value at all. When I wanted something like this, it could float in and out of our lives, and when we were done with it, it could be recycled and used for something else. Without feeling guilty after I was done with it, I could get what I wanted when I needed it. So, based on a closed-loop system, I came up with this idea that lets you have everything you need without generating waste.
As a result, Caylor became the founder of her own Christian clothing brand offering the best Jesus t shirts. She has been working in the fashion business for about 15 years, and with a background in engineering and creativity, she has always approached the sector holistically. She spent time in the factories while working with the Gap brands and residing in Japan, where the manufacturing scale profoundly affected her.
The effects on society and the environment were obvious, and she says she was shocked by how detached she was. Then, to best use her skill set, she took over Product (RED) for Gap. She later departed to co-found the ethical and artisan-led fashion brand Maiyet. She has studied the access and circular economies in further detail while working with the Ellen McArthur Foundation and the World Economic Forum.
She adds, I began to wonder how we might interact with clients in a manner that gave them what they wanted while also igniting a more sustainable ecology. So, For Days was essentially my response to the question, “What does the future of commerce look like? ” Then we began construction.
Only petroleum outweighs the manufacture and distribution of garments as a major contributor to global pollution. Eighty pounds of clothes are thrown away yearly by the typical American. Caylor claims there is an overabundance of inventory and no end-of-life options for those items. Although giving away unused clothing can seem like a nice idea, 85% of contributions ultimately wind up in landfills. I often consider the future and think it is time to reconsider our relationship with the trade. Our existing producing, consuming, and polluting system is ineffective and neither efficient nor sustainable. What if we could fulfill all of our desires without generating waste?
What if we were given the ability to build impact rather than clutter? What if we let go of the responsibility of ownership and just went about living our lives? I intended to develop a brand-new paradigm of commerce that would alter business practices and enable customers to interact with products in novel ways.
For Days operates in a rather straightforward manner. The full selection of Simple Christian Shirts for men and women is available to members after they sign up. They choose one of three plans: $12 for three shirts per month, $24 for six shirts per month, or $36 for ten shirts per month. Members borrow their Christian t-shirts, use them until worn out, replace them as required, and return the used ones in the same recyclable bag.
All the returned materials are recycled, becoming new yarn and eventually new shirts. No compelled monthly delivery is present. Instead, all subscriptions include free delivery and an unlimited number of exchanges. For Days provides nine men’s styles and twelve for ladies. The four distinct fabric characteristics are interlock, rib, mid-weight, and light-weight jerseys for women and mid-weight and light-weight jerseys for men. They used a special natural wash technique to make the fabric very smooth. The whole collection also has refined finishing and vintage hem accents.
According to Caylor, Christian t-shirts are among the most historically recognizable pieces of apparel and are appropriate for all ages, genders, and cultures. “I appreciated using a contemporary and inventive model on a classic object. In the US, the t-shirt market is worth $22 billion. Six of the 10 religious t-shirts the typical American purchases each year are discarded. We have a chance to have a significant effect. In the future, we want to provide a wide variety of fundamental items in addition to t-shirts.
You can see your closet changing size to accommodate items moving in and out at precisely the right times. Caylor lists the following five ways that For Days is transforming the apparel industry:
The way consumers see fashion will change. “This is a new OS for life. We reward our members with ridiculously awesome faith based t-shirts for making insanely awesome life decisions. People want inspiration and strength. Our main priority is aligning values, transparency, and innovation across goods, pricing, and experiences.
Sustainability on its own is insufficient; the whole picture is important. Additionally, I believe that changing the terminology from “consumer” to “user” and from “ownership” to “access” would fundamentally alter how we see consumption. Furthermore, our closed-loop system is supported by the local community. When our members take an active role, old becomes new, and new becomes old. Each individual turns into a little circularity center. This is development. The theme of For Days is hope for the future and an improved situation.
Our cool Christian shirts are constructed entirely of organic cotton. “We want to ensure that the product benefits our members, the environment, and our ecosystem. Conventional cotton pollutes water and consumes 25% of all insecticides worldwide. The product is safe for your skin and safe for the producers if it is made with GOTS-certified cotton and dyes. Additionally, having “feedstock” with integrity ensures a higher upcycling outcome when we recycle the returned cotton. In general, organic cotton is the most environmentally friendly choice.
It is all American-made. “We see manufacturing as the heart of the brand’s culture. Transparency and adaptability are essential, at the very least. We are funding industrial innovation in the broad sense. In Hawthorne, California, we are now developing our first factory. Our goal is to reduce our environmental impact to zero, and we do this through cutting-edge biomimicry methods, renewable energy sources, and water reclamation initiatives.
