If you’re a ceramic car coating business owner who wants to attract first customers, you’ll need to focus on increasing awareness of your business among local area consumers.
You probably heard about some great new products or services in your industry.
What’s stopping you from buying it? Maybe you didn’t know anything about it until now. You might think, “I’ll have to look around for more information to make a decision.”
That’s the biggest mistake businesses make when they come to the point of decision.
If you want to stand out from your competition and attract more customers, you need to take the time to increase awareness of your business. It’s easy, but you have to do it. You can’t let your competitors get there first.
So, what’s the best way to improve your ceramic coating business’s visibility among your local area customers?
1. Create an Online Presence
Websites are incredibly valuable tools for online businesses and can help you develop an online presence, attract potential customers, and build brand awareness.
If your business offers services, a website can help you showcase those services along with your contact information and store location.
To help you in building a website, you can contact a Singapore SEO consultant.
They can also assist you with Google My Business listing and optimize your website for a local search. Each day, there are a significant amount of searches for ceramic car coating services which vary by city or region.
Local search engine optimisation (SEO) effectively increases your business visibility because it targets the right people who are interested in your product and services.
As a result, it enhances traffic, conversion rates, and business growth.
With the advent of social media, promoting your business online can be done at your fingertip.
Create a business account on Facebook, Instagram, and other social media platforms.
Connect with your audience through writing blog posts, uploading relevant videos, sharing pictures, information about your business, products, services, events, and more.
2. Go for Advertising
Advertising is not the only tactic available to you, but it is one of the most cost-effective ones and powerful tools that both big and small businesses are using to promote their products and services.
However, if you choose to advertise, don’t just throw your money away. Be smart about where you spend your advertising dollars.
Use Google Adwords and Facebook Ads to target people who have shown interest in your business and have expressed an intent to avail the services from you.
Google Adwords allows you to target audiences who are actively searching for a specific solution to their problem.
While Facebook Ads allows you to target people by age, gender and interest. Just imagine a billion users on this platform!
You can also try print magazines, billboards, flyers, radio, and television.
3. Try Sponsorship
This method actually hits two goals.
If you’re eyeing a PR application in Singapore, sponsorship can be a way of a social contribution.
For instance, offering a series of free training sessions for Singaporeans who are willing to learn your automotive services is a form of eagerness to get along with the locals.
Secondly, it hits your goal to promote an event to the right audience.
You can also do it online.
Post an online form where people sign up to be contacted when an event happens in your area such as a car show.
4. Word of Mouth or Referrals
Referral programs are always good to start with when trying to get new customers.
Once you have a referral program set up, keep in mind that you may need to change it every once in a while to attract new referrals and keep your old ones coming back.
You may even need to add additional incentives for your customers to refer their friends to your business.
This can be done through a free gift or discount code, or even a contest or other incentive to increase your sales.
Getting your first customers to purchase or avail services from you may not be easy.
In the case of a ceramic car coating business, you need to ensure that the target market knows that your business exists and that they know what you do.
The best way to do this is by marketing and advertising in places where your customers spend time like on social media.
More importantly, most people use search engines like Google to find products and services online. So, you have to build a website.
Apart from that, do the tried and tested method: sponsorship and referral programs.