Higher education schools are constantly on the lookout for students. They need to fill their seats and they’re willing to pay big bucks in order to do so. What’s the best way to get top-notch, international students?
You guessed it: effective student recruitment strategies.
There is a lot of competition for these coveted individuals and you’ll need all the help you can get if you want them enrolled in your school.
In this article, we will go over four unbeatable school recruitment strategies that will make sure your school isn’t left out of the race.
1. Browse Your Previous Enrollment Data
What did students last year do before enrolling?
Did they attend any other schools or programs beforehand? Why did they choose your school over the others? What made you stand out from the crowd of higher education institutions trying to get their attention?
These are all questions that can be answered by looking at previous enrollment data.
If there’s a certain demographic, like women in fields related to science and technology, that should definitely take an interest in what you have to offer then this information will come into play.
2. Tell a Unique Campus Story
Your school’s story doesn’t have to be anything outrageous. It can be witty, humorous, or even heart-warming.
What your university is known for around the world matters a lot when it comes time for students to make their decision of where they want to study next.
If you’re located in an area that people would consider exotic then let them know! Talk about the outstanding research being done by your faculty members and give examples of some exciting international opportunities that await them.
Surprise potential applicants with something new every now and again so there are no expectations as far as what kind of content you’ll release online.
3. Engage with Students Directly
You probably already have a social media presence on sites like Facebook, Twitter, Instagram, and the like.
Social networks are extremely useful when it comes to marketing your school because of all the different strategies you can implement to support student recruitment goals.
For example, by keeping up with people’s newsfeeds you’ll be able to connect with them more personally than ever before.
If there is someone whose tweets or posts you enjoyed then share that information in order for your page followers to see as well.
It doesn’t hurt either if some of these individuals happen to also be influential members within their communities.
4. Stay Authentic
It’s important that you stay true to yourself when it comes time for you to market your school.
Do not try making something up just because you think it will help student recruitment numbers go through the roof. You’ll come off as fake and students won’t respect what you have to say anymore.
Instead, be honest with everything from the reason why international students might want to attend your institution all the way down to what they could experience once they’re enrolled in a certain program of study.
Ready to Create Your Student Recruitment Strategy?
As you can see, there are a lot of different student recruitment tips you can follow to increase your school’s enrollment rate. To learn more about this subject, continue reading this blog for more helpful articles.