3 Web Design Aspects for Making a Shopping Portal Captivate

January 25, 2021 0 By Rahul Pandey

There are multiple reasons why website design is a big catalyst in the success of a website. Web sites need to be exquisite in nature so that the visitors like them. On average, we visit around 8-10 websites daily, but not all of them get our attention. Most visitors look for websites related to entertainment, news, and sports. Have you ever noticed what’s special in the design of the website that we really like and visit regularly? Let me define this aspect in every detail now.

When we start to browse another page, we usually do it through a landing or the homepage. And more often than not, it is the design that gets our attention rather than anything else. The content comes in at a second place and can get the attention of a visitor. On a website, we find the design very tempting to continue to browse through our website or leave it altogether.

A brilliant design can captivate our imagination and can compel us to look for more on that website. But what design aspects that businesses need to follow so that they can also attract the eyeballs in hordes. The following are the top three aspects so that a website, especially a shopping portal, can surely get a great response from its visitors.

  1. High Quality and Premium Design 

Surely, it is the most obvious aspect of making a web design work. A quality design speaks for itself, and you don’t have to make an extra effort in putting many design elements in this concern. Small businesses and startups must get a head start in this regard as they don’t have much margin for error. If they can’t get it right the first time, then it can be tough for them to make a mark for themselves in the marketplace.

Small businesses need to target their audience that they think would like to buy their product rather than making a General design to please everyone. With limited resources to market a product produced by thousands of other companies, such businesses cannot take a risk. That’s why they must go for a design that caters to a niche.

Let me off an example so that you can understand my viewpoint easily.

Suppose that you are coming up with a website that deals with electronic items. You need to go for a trendy and bold design with loud colors and big fonts. You cannot experiment with something like going for a sober design for the product pages and only go for a trendy design for the home page. Don’t try to mix and match two or three designs but rather stick to a single one. This will have a better effect on the visitors with a streamlined approach and not a haphazard one, so as to try to put in everything that can work.

A Premium Look

With hundreds and thousands of websites, a website’s premium look will guarantee more time than most users spend on a website. There can be several aspects so that you need to bring on your A-game hair rather than going for an average design. You need to think from your potential customers’ perspective as to what they would like to see on your website. And surely a premium look and feel of your website will get their attention.

A marvelous design will allow small businesses to make a mark on their visitors that are looking for exactly the product they are marketing. Dubai is a huge market with lots of potentials but not every company can get to the goal because the competition is stiff, to say the least. Emphasis on high-definition images is one way to make it happen. Crisp and sharp images can get a person hooked on to them, with original images getting the attention right away.

The use of stunning graphics and animation can also make the visitors of a website hooked on to it. Suppose you have even a minor doubt in your mind that you will not be able to make it through. In that case, the assistance of a reputed website design company in Dubai can give you the edge in this regard.

  1. Responsive Web Design 

You might think that this aspect has been done to that, but it is always important to give all the new importance to this. You may be surprised, but still, some websites try to shy away from responsive design, thinking that their target audience won’t mind this important factor, but surely it is a game-changer for every business. If you are doing a business online, if your website is not responsive, you are playing with fire as this will only harm you in the future.

More than half of the online users now use their handheld devices to do the shopping. This statistic alone is enough so that you need to emphasize your website to make it responsive. Some businesses go as far as offering only their mobile version and not a desktop website. This is also not the right approach as still many people also want to check out the desktop version of your website through their laptop or PC before buying a product.

Mobile traffic will grow by leaps and bounds, and it is needless to say that this will be the de facto way of searching for products online or for any activity. So, businesses that will lag behind in this aspect will find it hard to cope up with the competitors.

  1. The Competitive Edge 

After incorporating all the factors and changes you think can make a difference to your website, it is time to find a competitive edge for your website. Surely, you need to think out-of-the-box to offer something for your visitors that is not available on any other website. Obviously, for any step or strategy you think will work for you, it will take time to materialize.

You must also realize this particular aspect, but things would start to fall in place once you get the idea right. To get quality leads, you need a sound plan and strategy for making giant strides in getting to your goal. The use of the latest technologies and some of them that can be termed as game-changers like AI and AR can make a great shopping portal. Just these two technologies can create magic for the visitors of your website for a riveting experience.

Over to you 

I hope this blog will serve its purpose well. If you are not sure about any of the factors mentioned here or think you can add something valuable, you are more than welcome. For any feedback too, please use the comments section below.


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