PPC management is a specialized field. While all PPC managers want nothing less than to help drive awareness to brands, why isn’t everyone so successful? Where do others fall short?
In this blog post, we will discuss 10 characteristics every PPC manager should have in order to succeed.
Technical know-how
PPC management Sydney leaders need to have their finger on the pulse of what’s happening in the industry at large. They also need to ensure that they are up-to-date with all features and tools available, as well as knowing how they can improve campaign performance. This means researching new updates from Google Adwords or Bing Ads before rolling them out onto client accounts, which will enable you to make educated marketing decisions down the road.
Analytical thinking skills
Every manager needs to be able to crunch numbers, understand patterns and draw conclusions from them. This enables managers to drive better results for their clients based on data-driven decisions rather than just hunch or intuition. A good PPC manager should be able to process information quickly in order to adapt their strategy accordingly.
Strong communication skills
PPC management is a team sport where the individual contributors need to communicate with each other while also being open enough that they can work together as one unit towards common goals. Managers who have strong written and verbal communication skills are more likely to get buy-in from teams of varying personalities and backgrounds, which will help you reach your desired outcomes faster.
Ability to work autonomously but still be a team player
Working as a PPC manager means that you will be working on multiple accounts at once, which also means having to juggle different personalities. As such, it is really important for managers to have the ability to work autonomously but still be able to collaborate with team members when necessary. This combination of skills enables them to make quick decisions without waiting around for input from others and making sure they are not stepping on anyone’s toes in doing so.
Creative and innovative
PPC management requires constant innovation; whether that means coming up with new strategies or testing out tools that can help boost campaign performance. Being creative doesn’t mean coming up with random ideas! Rather, this skill is about knowing how data-driven insights can improve the overall marketing campaign.
Ability to take criticism or feedback well
As a manager, you will need to constantly review your performance against goals and expected outcomes in order to improve future campaigns. This means having an open mind so that you are able to receive advice from others without getting defensive about it. A good way of doing this is by treating new ideas as hypotheses rather than facts so that no one gets offended if their suggestions don’t pan out with data.
Flexibility and open-mindedness
While it’s important to have a plan, sometimes the best way of achieving success with PPC is by throwing away your original ideas. This requires an ability to be flexible enough that you can adjust your strategy mid-course based on what data tells you, as well as being able to listen and understand different perspectives from team members. Being able to take in multiple viewpoints will help managers improve campaign performance over time rather than fall into group think traps where everyone does things their own way, which may not work out for the greater good of the company.
Vision for growth
At its core, being a successful PPC manager requires planning ahead while also looking at things holistically across multiple accounts—beyond just your own. Having a vision for what the account can achieve in six months or one year is vital to making sure that you are always moving towards greater success and not just day-to-day tasks alone.
Self-motivated and driven
PPC management requires having high levels of personal drive in order to achieve success—regardless if it’s about hitting goals or managing client expectations when things don’t go as planned. Strong self-awareness plays an important role here because it enables managers to understand their own limitations so they know when it is best to ask for help.
Proactive problem-solving
Effective PPC management requires being able to solve problems quickly before they spiral out of control; such as taking care of billing issues, making sure client accounts aren’t missing critical features like conversion tracking and troubleshooting technical errors if something goes wrong so that everyone involved has their voices heard.
An effective PPC manager will be able to identify what’s working and not working, as well as how their campaigns are performing. They’ll also have the skills to optimize ads for conversions or leads.
This is where your PPC manager can help you make a difference in your marketing efforts by creating an efficient campaign that gets results. We hope this post has been helpful! Let us know if there is anything else we can do for you on social media management services with our team of experts at G Squared.
